Mind Starts Now Unlock Flow. Build Resilience. Perform Under Pressure.
At Mind Starts Now, we believe peak performance begins with what happens between the ears. Whether you're chasing your next big win, rebuilding after a setback, or just searching for your edge — it starts with your mindset.
About Us
I’m Andrew Cipriano — high-performance mindset coach, certified NLP practitioner and certified mental skills coach, culture leader, and founder of Mind Starts Now. After years of coaching elite athletes, leading teams, and working closely with mentors from Olympic gold medal teams to F1 drivers, I realised that mindset is the game-changer most people never train.
Mastering the inner game is the difference that makes the difference!
So I created Mind Starts Now to fill that gap. This isn’t just theory — it’s practical, powerful coaching built for the pressures of performance, tailored for real athletes and high achievers. Whether on the court or in life, I help people reconnect to their purpose, refocus on what matters, and shift into high-performance states when it counts.
My mission is simple: Help people unlock the flow and confidence they already have inside them. Mind starts now — not tomorrow, not someday. Right now.
Services we provide
Whether you’re a coach, team, or individual athlete, Mind Starts Now offers scalable support to help you lift performance under pressure.
Preseason Mindset Program (6–8 weeks)
Perfect for teams preparing for elite competition
Weekly group coaching
Flow state training
Goal clarity
Controllables & recovery tools
1:1 options available for leadership athletes
1:1 Coaching
Tailored support for players who want to level up
Mental skills & habits
Performance blocks
Pressure response training
Confidence + leadership development
Leadership & Coach Support
Supporting the coaches and captains who carry the load
Decision-making under pressure
Emotional regulation
Building safe and strong team culture
Workshops & Keynotes
High-impact 45–60 min sessions blending NLP, mental skills, and performance coaching.
Topics include:
State Management & Limiting Beliefs
Formula to Flow State
Silencing the Inner Critic
Performance Anxiety & Reframing
Anchoring Peak States & Values Work
For Athletes – Elite Coaching Package
High Performance Starts in the Mind This premium 1:1 coaching program is for elite athletes ready to break through mental barriers, silence self-doubt, and reach their next level. Limited spots available each season.
For Teams – Professional Team Mindset and Culture Program
Build a Culture of Consistency & Confidence A tailored mindset and culture coaching program for professional teams. Unlock flow state, manage pressure, and perform with purpose — together. Strictly limited teams per year.
What And How We Do It
Unlock Your Mind. Unleash Your Performance.
At Mind Starts Now, we combine the science-backed techniques of Neuro-Linguistic Programming (NLP) with mental skills training and high-performance coaching to help athletes, coaches, and everyday individuals show up with intention, clarity, and control—both in life and in performance.
We help you go beyond surface-level motivation to make deep internal shifts in how you think, feel, and act under pressure.
Our Approach Empowers You To:
✅ See multiple perspectives – Train your mind to zoom out and approach any challenge with clarity and emotional intelligence.
✅ Reframe any situation – Learn how to shift your mindset in the moment and turn setbacks into fuel.
✅ Overcome fear and phobias – Break free from mental blocks and self-imposed limits.
✅ Remove performance anxiety – Develop tools to stay grounded and composed when it matters most.
✅ Create calm in chaos – Build mental stillness and inner control through breathwork, self-awareness, and anchoring techniques.
✅ Rewire limiting beliefs – Let go of unhelpful stories and replace them with powerful, productive self-talk.
✅ Build bulletproof confidence – Step into your potential by understanding your value and purpose.
✅ Take radical responsibility – Own your performance, your presence, and how you respond to pressure.
Whether you’re preparing for a championship, managing high-pressure roles, or just trying to level up your mindset and life—Mind Starts Now equips you with the tools to create lasting change from the inside out.
Call to Action
Ready to elevate your performance? THIS IS THE EDGE YOU HAVE BEEN LOOKING FOR - Email us to Enquire about the Elite Coaching Package or team workshops.
From our clients
We have earned the trust and satisfaction from our clients by providing reliable, high-quality service. See what they're saying.